Website optimization combines design, development, market research and analytics to maximize performance and effectiveness. The design of the site influences usability and speed. Search Engine Optimization (SEO) creates a unified identity for your site so that search engines and users can easily find and understand your content. Internet Marketing Optimization and Social Media Marketing creates a social identity for your brand to help broaden your reach in the marketplace. Web analytics studies all available data to determine what options are working and which options need re-evaluation to maximize their effectiveness.
SEO: Search Engine Optimization
When it comes to placement, everyone knows that organic Search Engine Optimization is the key to obtaining visitors for very little cost. In fact, SEO services are absolutely vital to your search engine marketing success. As a result, every company wants to have the top search engine ranking for their targeted keywords. I have proven Search Engine Optimization (SEO) methodologies for improving your site’s ranking.
SEO Web Design/Architecture
Web design and SEO design are different. The only way to win in the search engines is to design your site for the purpose of competing. A properly designed website will succeed with both your customers and the search engines. I apply design concepts and implementation techniques to align your design and your content with search engine criteria.
Internet Marketing Optimization
Internet marketing optimization starts from the design of a site. To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor’s needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created).
Having proper site architecture is vital to online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. Your site needs to be placed in front of potential visitors or they will not know you exist.
My marketing optimization services includes the integration of focused traffic-generation tactics that are vital to the success of your site. Without smart marketing, any great website will fail. I focus specifically on how to succeed at Internet marketing optimization through website design, search engine placement, pay-per-click, search engine marketing, submission, analytics, conversion optimization and social media and branding programs.
Pay Per Click (PPC)
While organic Search Engine Optimization generates traffic, it is not “instantaneous.” Utilizing search engine marketing programs such as pay per click (PPC), traffic can be received in a matter of days instead of months. As a result, every business should have a PPC program for their targeted keywords.
Web Analytics is critical to improving the measurable results of any website promotion program. You need to understand where traffic comes from, where they go, and more importantly the return on their investment (ROI) or you are simply wasting your money.
Social Media Marketing (SMM)
Social media is one of the Web’s largest growth sectors, in terms of time spent and individuals engaged on various social networking sites. Social media is also the most interactive online arena, allowing users to comment, share and build upon conversations, ideas and media. For businesses, that means social media is a channel that can’t be overlooked. Each social media platform offers users and businesses unique benefits of participation depending on the platforms common usage, participation and advertising or promotional opportunities. A well-designed SMM strategy identifies those social media platforms that offer the best return on investment for a particular, whether by community building, branding and visibility, or ad-driven website visits or sales. Furthermore, SMM is used to monitor a business’s online reputation, ensuring a positive presence supported by constructive conversation.